West Naze in

West Naze

Commander · DISC type D
VP, CPG & Retail at AdAdapted
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
36 Years
Current Role
VP, CPG & Retail
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How West shows up

Risk-Taker
Impact-Driven
Decisive

They are very proud of what they do. More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Priorities

Topics West cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2021
VP, CPG & Retail
AdAdapted
7-2020 - 10-2021
VP, Digital Sales & Strategy-Retail & Shopper Marketing
Catalina USA
6-2019 - 7-2020
SVP, US Digital Sales
Catalina USA
6-2014 - 6-2019
Head of Industry, CPG & Shopper Marketing
Eyeview (acquired by Aki)
9-2006 - 1-2014
Executive Vice President of Sales - North America
News America Marketing
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Business Administration
St. Norbert College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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