Whitney Benjamin

Initiator
DISC Type : Di

Fractional CMO & Marketing Consultant at SOURCE HUMAN MEDIA

San Diego, California, United States

Overview

Whitney has no verified overview

Personality Overview

Risk-Accepting

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Whitney has no verified topics they care about

Media Appearances

Whitney has no verified media appearances

Work History

1-2021
Fractional CMO & Marketing Consultant at SOURCE HUMAN MEDIA
10-2020 - 5-2023
Head Of Brand at bon.fire
2-2016 - 3-2020
Senior Director of Brand & Product | Crisis Turnaround Leader at Fit4Mom
10-2012 - 1-2014
Director of Marketing at Om, Organic Mushroom Nutrition
6-2011 - 10-2012
Social/Reputation Strategist at the i.d.e.a. brand

Education

2004 - 2007
B.A. from UCLA

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Diego, California, United States Job Level : Leadership Designation : Fractional CMO & Marketing Consultant at SOURCE HUMAN MEDIA
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Insights For Selling To Whitney

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Whitney is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Whitney

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Whitney move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Whitney take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Whitney

Personality Compatibility


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