Whitney Waara, CDME in

Whitney Waara, CDME

Captain · DISC type DS
Chief Operating Officer (CDME) at Traverse City Tourism
📍 Traverse City, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Chief Operating Officer (CDME)
Job Level
Leadership
Location
Traverse City, Michigan, United States
Personality Overview

How Whitney shows up

Planner & Achiever
Output-Driven
Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Whitney cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2020
Chief Operating Officer (CDME)
Traverse City Tourism
10-2019 - 12-2020
Vice President of Strategy
Traverse City Tourism
8-2018 - 10-2019
Executive Director
Traverse City Area Chamber of Commerce
8-2018 - 10-2019
Executive Director, Traverse City Area Chamber of Commerce
TRAVERSECONNECT
10-2015 - 8-2018
Nonprofit and Small Business Consultant
Consultant
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1993 - 1997
B.A.
Kalamazoo College
2002 - 2004
MBA
Kent State University
2001 - 2001
Natural Health Cuisine
Natural Gourmet
Social presence
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Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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