Wilfredo Pielago CPA, CIA, CFC, CFA

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DISC Type : cd

Chief Financial Officer at PNB Holdings Corporation

Metro Manila, National Capital Region, Philippines

Overview

Wilfredo Pielago is a seasoned finance executive, currently serving as the Chief Financial Officer for multiple entities including PNB Holdings. His expertise spans investment portfolio management, corporate finance, and M&A across the real estate and investment sectors. He is a multi-chartered professional, holding CFA, CPA, CIA, and CFC designations, and earned his bachelors degree from the Technological Institute of the Philippines.

He has a demonstrated commitment to the finance profession, having previously served as a Scholarship co-Chair for the CFA Society Philippines.

Unique fact: He holds four distinct professional certifications: Certified Public Accountant, Certified Internal Auditor, Chartered Financial Analyst, and Certified Financial Consultant.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Corporate Finance & M&A
Has extensive experience in mergers and acquisitions, project investment, fundraising, and bridging the gap between finance and investment across his senior leadership roles.
Digital Entertainment
As the current CFO of DigiPlus Interactive, he is deeply involved in the financial operations of a company leading the digital entertainment and online gaming market in the Philippines.
Investment Management
Previously managed investment portfolios as Assistant Vice President at SM Investments Corporation, one of the largest conglomerates in the Philippines.

Media Appearances

Wilfredo has no verified media appearances

Work History

1-2021
Chief Financial Officer at PNB Holdings Corporation
2-2020
Vice President Finance - Controller at Eton Properties Philippines, Inc.
8-2018 - 2-2020
Assistant Vice President - Investments Portfolio at SM Investments Corporation
6-2017 - 7-2018
Chief Finance Officer at Ortoll Group of Companies
3-2010 - 7-2018
Financial Controller at Carosal Development Corp

Education

2000 - 2004
Bachelor’s Degree from Technological Institute of the Philippines

More Information

Social Presence :

Prographics :

Exp : 20 Location : Metro Manila, National Capital Region, Philippines Job Level : Leadership Designation : Chief Financial Officer at PNB Holdings Corporation
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Insights For Selling To Wilfredo Pielago

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wilfredo Pielago is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Wilfredo Pielago

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Wilfredo Pielago move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Wilfredo Pielago take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Wilfredo Pielago

Personality Compatibility


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