Will Berardino
Initiator · DISC type DiWill Berardino is a dynamic automotive executive at Kollective, where he serves as Vice President for high-profile dealerships including Jaguar Land Rover and Mercedes-Benz of Brooklyn. An alumnus of Babson College and recognized in the 2025 Auto News 40 Under 40, he is known for being ambitious, driven, and sharp.
His passion for the automotive industry began in childhood at his mothers high-end German auto repair shop in Manhattan. Outside of his professional life, Will is a devoted husband and actively supports his wifes career endeavors, sharing her work with his network.
Unique fact: From the age of seven, he spent his school breaks learning attention to detail by scrubbing every wheel, lug, and brake caliper with a toothbrush.
Read the full overview →How Will shows up
They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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