Will Berardino

Initiator
DISC Type : Di

Board Member at New York State Automobile Dealers Association

New York City Metropolitan Area, United States

Overview

Will Berardino is a dynamic automotive executive at Kollective, where he serves as Vice President for high-profile dealerships including Jaguar Land Rover and Mercedes-Benz of Brooklyn. An alumnus of Babson College and recognized in the 2025 Auto News 40 Under 40, he is known for being ambitious, driven, and sharp.

His passion for the automotive industry began in childhood at his mothers high-end German auto repair shop in Manhattan. Outside of his professional life, Will is a devoted husband and actively supports his wifes career endeavors, sharing her work with his network.

Unique fact: From the age of seven, he spent his school breaks learning attention to detail by scrubbing every wheel, lug, and brake caliper with a toothbrush.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Dealership Performance
He focuses on transforming dealerships into market leaders and recently celebrated his team breaking an all-time gross profit record of over $2. 1 million in a single month.
Talent Compensation
He believes in a simple pitch: "we want the best so we pay the best, " highlighting top-tier earning potential for his technicians to attract the best talent.
Strategic Partnerships
Values vendors who build true partnerships, praising companies like ACV while criticizing those who become a burden by forcing themselves into OEM programs.

Media Appearances

Will has no verified media appearances

Work History

12-2024
Board Member at New York State Automobile Dealers Association
8-2021
VP at Jaguar Land Rover Brooklyn
5-2020
VP at Mercedes-Benz of Brooklyn
6-2019
Associate at Mercedes-Benz of Selma
12-2018
Associate at Lexus of Bridgewater

Education

2006 - 2010
Bachelor of Science (B.S.) from Babson College

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Board Member at New York State Automobile Dealers Association
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Will

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Will take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Will

Personality Compatibility


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