Will Boex

Evaluator
DISC Type : scd

Founder & CEO at Flexi-Hex

Porthleven, England, United Kingdom

Overview

Will Boex is the Founder and CEO of Flexi-Hex, an innovative sustainable packaging company born from his passion for surfing. Leveraging a background in operations and a BSc from the University of Plymouth, he is focused on scaling the business and eliminating plastic waste through patented paper-based solutions.

Outside of leading his company, Will is a passionate surfer and is committed to a balanced lifestyle in Cornwall. He prioritizes spending quality time with his family and enjoying the outdoors, particularly the local surf.

His companys patented honeycomb sleeve design was originally invented to find a plastic-free way to protect surfboards during shipping.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sustainable Packaging
As the founder of Flexi-Hex, his core mission is to replace single-use plastics with innovative and effective paper-based packaging solutions across various industries.
Startup Fundraising
He is actively leading his company through its next investment round, specifically noting it as an EIS-qualified opportunity to fuel growth and expansion into the US market.
Surfing
An avid surfer, the sport is not just a hobby but the direct inspiration for his business. He continues to surf regularly in Cornwall during his time off.

Media Appearances

Lynne Rathbone interviews Will Boex, founder and owner of Flexi-Hex. Featured in YouTube

See Now

Work History

2-2025
Founder & CEO at Flexi-Hex
9-2023 - 2-2025
Managing Director at Flexi-Hex
3-2017 - 2-2025
Co-Founder at Flexi-Hex
6-2006 - 1-2023
Operations Director at Boex Ltd
4-2004 - 6-2006
Asset Manager at Cornwall Council

Education

1997 - 1999
BSc from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 23 Location : Porthleven, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at Flexi-Hex

Interested in

Sports

Surfing

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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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