Will Crawforth

Wildcard
DISC Type : csi

Co-Founder at Infratech Systems Limited

Bramham, England, United Kingdom

Overview

Will Crawforth is the Co-Founder of Infratech Systems, specializing in AI-enabled managed services and IT infrastructure. A Newcastle University graduate, his career includes leadership at Computershare and consulting on the NHS SPINE Programme with BT. He holds a Microsoft 365 certification for Teams, reflecting his expertise in modern workplace solutions.

He recently forged a strategic partnership with River AI & Digital to pioneer the delivery of agentic IT services and automation across the UK.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

AI-Enabled Services
He is leading his company's partnership with River AI to deliver next-generation, AI-enabled managed services and IT automation to businesses across the UK.
Business Continuity
At recent industry expos, he engaged businesses in conversations about the importance of backup, disaster recovery, and continuity services, particularly for small businesses.
Microsoft Teams
As a Microsoft 365 Certified Teams Administrator, he actively promotes AI-powered tools that integrate with Teams to enhance meeting productivity and information retrieval.

Media Appearances

Will has no verified media appearances

Work History

7-2017
Co-Founder at Infratech Systems Limited
4-2017 - 8-2020
Manager of Infrastructure Service and Delivery Team at Computershare Loan Services
2-2012 - 4-2017
Environments Manager at UKAR formerly Bradford and Bngley Building Society
6-2010 - 2-2012
Integration Consultant at ShiftPoint
9-2007 - 6-2010
Integration Consultant at BT Global Services

Education

1990 - 1993
Bachelor's degree from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Bramham, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Infratech Systems Limited
URL has been copied!

Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Will

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Will take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Will

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.