Will Davis

Trailblazer
DISC Type : DI

Principal at Create Demand Now

Baltimore City County, Maryland, United States

Overview

Will Davis is the Principal at Create Demand Now, specializing in leveraging marketing and technology to drive business results and generate revenue. An alumnus of the University of Maryland, he is recognized for his expertise in marketing strategy, demand generation, and web technologies. Colleagues describe him as trusted, insightful, and reliable.

Outside of his primary consulting work, Will is the host of a business and marketing podcast called "Oh No! Not Another Marketing Podcast. " The show aims to make marketing trends both entertaining and informative for B2B organizations, moving beyond typical, dry content.

Unique fact: Will leads the Baltimore Marketo User Group, demonstrating his commitment to building a community around marketing technology and knowledge sharing.

Personality Overview

Achievement-Oriented

Persuasive

Values Relationships

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Marketing Technology
Leads the Baltimore Marketo User Group and focuses on helping companies use technology and content to generate demand and grow revenue.
Content Measurement
Emphasizes the importance of measuring the impact of content, sharing frameworks for understanding how content guides a buyer's journey.
Human-centric AI
Advocates for using "human-powered AI" as a key driver for B2B sales and marketing, highlighting the importance of the human element in automation.

Media Appearances

Will has no verified media appearances

Work History

10-2019
Principal at Create Demand Now
12-2024
Principal at BREAKTHROUGH VELOCITY
8-2019
Lead Integration Advisor at Return Solutions, Inc.
9-2017 - 11-2022
Baltimore Marketo User Group Leader at Marketo, an Adobe Company
3-2019 - 10-2019
Podcast Host at ONNAMP, Oh No! Not Another Marketing Podcast

Education

1994 - 1998
BS from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 8 Location : Baltimore City County, Maryland, United States Job Level : Middle Designation : Principal at Create Demand Now
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Will

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Will take some risk or not?

  • They can take risks if necessary.

You And Will

Personality Compatibility


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