Will Johnstone

Inquirer
DISC Type : cd

General Manager at Restaurant Associates UK

London, England, United Kingdom

Overview

Will Johnstone is an experienced General Manager at Restaurant Associates UK with a background in 5-star hotels and luxury cruise lines. People who have worked with him describe him as exceptionally professional, customer-focused, and a hard worker with great attention to detail. He is a graduate of Elmwod Technical College Fife.

He has a strong personal passion for food and wine. His activities show support for important social causes, such as mental health awareness, and an interest in celebrating talent and key milestones within his professional community.

Unique fact: He began his career as a chef, working on the Queen Elizabeth 2 luxury cruise line.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Hospitality Excellence
His career spans 5-star hotels and luxury cruise lines, and he emphasizes great service and attention to detail in his work.
Team Development
He explicitly states a passion for developing teams and has been recognized for his ability to motivate and build a good team.
Customer-Centric Service
He is described as being completely customer-focused and driven to go above and beyond to ensure service is delivered to a high standard.

Media Appearances

Will has no verified media appearances

Work History

1-2025
General Manager at Restaurant Associates UK
9-2022 - 1-2025
Hospitality Manager at BaxterStorey
9-2021 - 9-2022
Deputy General Manager at Lexington Catering
7-2021 - 9-2021
Event Manager at The House of St Barnabas
12-2020 - 4-2021
COVID 19 - Lateral Flow Testing at Global Production Squad Ltd

Education

1986 - 1988
Hospitality Administration/Management from Elmwod Technical College Fife
1982 - 1986
High School from Madras College

More Information

Social Presence :

Prographics :

Exp : 39 Location : London, England, United Kingdom Job Level : Senior Designation : General Manager at Restaurant Associates UK
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Will

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Will take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Will

Personality Compatibility


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