Will King in

Will King

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Commercial Director at The Media Trust
📍 Greater London, England, United Kingdom

Will is a senior digital media professional with over fifteen years of experience in the UKs ad tech space, working with both start-ups and major telcos like Orange. As Commercial Director at The Media Trust, he leads commercial partnerships and develops growth strategies, drawing on his expertise in supply and demand-side markets. He holds a law degree (LLB) from the University of Sussex.

He has a unique professional history that spans from start-ups like Avocet and Codewise to helping build the ad sales business for telco giant Orange.

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Experience
26 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

How Will shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Will cares about

Digital Ad Safety
His role at The Media Trust and his participation in panels like "The Cost of Playing Safe" show a clear focus on creating a safer digital ecosystem.
Ad Tech Regulation
He frequently speaks at industry events like ATSL about the importance of trust, standards, and regulation for unlocking new revenue in digital media.
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Career

Work history

5-2018
Commercial Director
The Media Trust
4-2016 - 4-2018
Commercial Director at Voluum
Codewise.com
7-2015 - 4-2016
Commercial Director
Avocet Ltd
7-2014 - 7-2015
Head of Supply
Switch Concepts
6-2013 - 7-2015
Strategy and Business Development Director
Unanimis
In the press

Media appearances

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Education
1997 - 2000
LLB
University of Sussex
1990 - 1997
High School
King Edward VI Grammar School, Chelmsford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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