Willem Kortland

Editor
DISC Type : CS

Vice President of Marketing, EMEA Dental Group at Henry Schein

Huizen, North Holland, Netherlands

Overview

Willem has no verified overview

Personality Overview

Skeptic

Fact-Driven

Slow Buyer

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Willem has no verified topics they care about

Media Appearances

Willem has no verified media appearances

Work History

1-2019
Vice President of Marketing, EMEA Dental Group at Henry Schein
3-2016
Vice President, European Dental Direct Marketing Businesses at Henry Schein
3-2015 - 2-2016
Director, European Dental Direct Marketing Businesses at Henry Schein

Education

1992 - 1996
BA from Hanze
1997 - 1997
BA from NIMA B

More Information

Social Presence :

Prographics :

Exp : 10 Location : Huizen, North Holland, Netherlands Job Level : Senior Designation : Vice President of Marketing, EMEA Dental Group at Henry Schein
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Insights For Selling To Willem

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willem is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Willem

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Willem move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Willem take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Willem

Personality Compatibility


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