William Borden

Energizer
DISC Type : I

Director, Lifestyle & Accessories Product Merchandising at Cole Haan

New York, New York, United States

Overview

William has no verified overview

Personality Overview

Relationship Oriented

Believer

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

1-2024
Director, Lifestyle & Accessories Product Merchandising at Cole Haan
2021 - 2023
Director of Global Merchandising, Kate Spade at Tapestry
2018 - 2019
Regional Head of Merchandising, Mexico / Caribbean / Central America at Louis Vuitton
2015 - 2019
Senior Merchandising Manager, Leather Goods at Louis Vuitton
2012 - 2015
Merchandising Manager, Men’s Ready-to-Wear at Louis Vuitton

Education

BA from University of Michigan
Economics from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Lifestyle & Accessories Product Merchandising at Cole Haan
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from William

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can William take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And William

Personality Compatibility


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