William Burton

Inquirer
DISC Type : cd

Non-Executive Director at Produced in Kent

United Kingdom

Overview

William Burton is a strategic business advisor with over 30 years of board-level experience in the global FMCG and food manufacturing sectors. He serves as a Non-Executive Director for Produced in Kent, where he supports local businesses, and runs his own consultancy, W. B. Consulting Ltd, specializing in commercial governance, market entry, and team coaching.

Passionate about Kents local economy, William dedicates his expertise to promoting and supporting the countys food, drink, and craft businesses. His work involves helping challenger brands and small enterprises to scale sustainably and govern effectively, reflecting a deep commitment to his local communitys prosperity.

Unique fact: William holds a specialized certification in "The Governance of Safeguarding, " a distinct qualification for a commercial leader.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Supporting Local Business
As Non-Executive Director at Produced in Kent, he is dedicated to promoting and advising food, drink, and craft businesses throughout the county.
Commercial Governance
His advisory work and public comments emphasize the importance of robust commercial governance and structured management processes for sustainable growth.
Food & Drink Sector
He has over 30 years of global leadership experience in the food and FMCG manufacturing industry, with deep multi-channel expertise.

Media Appearances

William has no verified media appearances

Work History

12-2025
Non-Executive Director at Produced in Kent
7-2024
Company Owner at W.B.Consulting Ltd
7-2023 - 7-2024
GROUP Portfolio & Innovation Director at Ardo
7-2015 - 8-2023
Sales and Marketing Director at Ardo
5-2013 - 7-2015
Business Unit Director UK at Campofrio Food Group

Education

William has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Non-Executive Director at Produced in Kent
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from William

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision making speed is somewhere in the middle.
  • Can William take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And William

Personality Compatibility


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