William Jones

Wildcard
DISC Type : cis

Head of Sales at Rocking Horse Group UK - R&D Advance Funding

United Kingdom

Overview

As the Head of Sales at Rocking Horse Group, Ryan Joyce specializes in early-stage debt financing, growth finance, and venture debt. A graduate of Oxford Brookes University, he focuses on providing R&D advance funding to help innovative companies accelerate their growth.

His interests suggest a keen focus on current affairs and financial markets, as he follows prominent news sources like The Wall Street Journal and BBC News.

He believes that a lot of research and development work is never formally called "R&D, " causing many companies to miss out on non-dilutive funding.

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Startup Funding Timing
He often sees founders waiting for the “right moment” to seek funding, which can harm business momentum and cause unnecessary delays.
Non-Dilutive Funding
He focuses on R&D tax relief and advance funding, believing many qualifying companies don't realize these non-dilutive options are available to them.
UK Business Scaling
He noted a positive shift in mindset at the UK Trade & Export Finance Forum towards helping UK businesses scale up, not just start.

Media Appearances

William has no verified media appearances

Work History

4-2025
Head of Sales at Rocking Horse Group UK - R&D Advance Funding
4-2024 - 4-2025
Head of Partnerships at Rocking Horse Group UK - R&D Advance Funding
4-2023 - 4-2024
Partnerships Manager at Rocking Horse Group UK - R&D Advance Funding
7-2020 - 3-2023
Senior Capital Advisory Manager at Capitalise.com
7-2019 - 7-2020
Partnership Manager at Capitalise.com

Education

2014 - 2017
BA (Hons) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Head of Sales at Rocking Horse Group UK - R&D Advance Funding
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from William

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They like to perform full analysis and can take time to make any decision.
  • Can William take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And William

Personality Compatibility


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