William (LIYE) Sun is the Country Manager for Anker Innovations in Brazil, tasked with spearheading growth in the LATAM market. His expertise spans P/L management, retail, and e-commerce channel development, honed through senior roles at DJI and TP-Link. He holds a Bachelor of Science from Xiamen University.
He is focused on achieving 300% revenue growth in his first year by building a strong local team and leading brand awareness initiatives.
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Experience
7 Years
Current Role
Country Manager
Job Level
Middle
Location
São Paulo, Brazil
Personality Overview
How William(LIYE) shows up
Value Conscious
Perfectionist
Meticulous
They respond well to confident salespeople. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Priorities
Topics William(LIYE) cares about
LATAM Market Growth
As Country Manager for Anker in Brazil and previously for DJI in Colombia/Central America, he is focused on regional business expansion and P/L management.
Building Local Teams
His current role and recent social media posts emphasize hiring local marketing experts in Brazil to build a strong, effective team from the ground up.
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Career
Work history
12-2024
Country Manager
Anker Innovations LTD
10-2023 - 10-2024
Country Manager
DJI
10-2022 - 9-2023
Senior Channel Manager
DJI
7-2022 - 9-2022
Senior Category Manager
TP-Link
6-2019 - 6-2022
Senior Category Manager
TP-Link
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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