William Spellman

Evaluator
DISC Type : dcs

Director of Digital Marketing at AT&T Performing Arts Center

Dallas, Texas, United States

Overview

William has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

8-2018
Director of Digital Marketing at AT&T Performing Arts Center
8-2017
Associate Director of Digital Marketing at AT&T Performing Arts Center
9-2008 - 1-2014
Web Marketing Director at Designer Home Surplus
9-2008 - 1-2014
Web Marketing Director at Elite Appliance
12-2006 - 5-2008
Consignment Coordinator at Heritage Auction Galleries

Education

2002 - 2006
BA from Dallas Baptist University
2001 - 2002
BA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Director of Digital Marketing at AT&T Performing Arts Center
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from William

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can William take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And William

Personality Compatibility


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