William Taroni

Critic
DISC Type : C

Chief Executive Officer at ebblo International

United Kingdom

Overview

William Taroni is the CEO of ebblo International, a solutions-driven leader with over 15 years of global experience in public transport technology. He has a strong track record in ITS, mobility software, and complex project delivery across Europe, the Middle East, and Asia-Pacific. He holds an MSc in Management and Finance from Teesside University.

He is deeply engaged with advancements in his field, recently joining the Chartered Institution of Highways & Transportation to collaborate on innovations in transportation and infrastructure. His writing and professional focus highlight a commitment to shaping the future of mobility through technology and strategy, particularly in AI and digital transformation.

He has built a truly global career, leading major transportation technology and operations contracts from the UK to Australia.

Personality Overview

Negotiator

Objective Thinker

Critic

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Transportation
He frequently writes about how AI is transforming road operations and ITS, exploring its evolving applications and future trajectory, especially in the Middle East.
Public Transport Tech
As CEO of ebblo, his primary focus is on deploying technology to help cities run more reliable, efficient, and sustainable public transport networks.
Digital Twin Innovation
He is actively exploring how Digital Twin technology can be applied to ITS and traffic signals to create smarter and safer urban mobility solutions.

Media Appearances

William has no verified media appearances

Work History

8-2025
Chief Executive Officer at ebblo International
10-2024 - 8-2025
Management Consultant at Stantec
3-2021 - 10-2024
Head of Business Unit at Yunex Traffic
3-2021 - 9-2024
Chief Operations Officer at Aldridge Traffic Controllers Pty Ltd
2-2018 - 2-2021
Senior Global Portfolio Manager at Siemens

Education

2006 - 2009
Ba (Hons) Business and Management from University of Hull
2009 - 2011
Msc Management and Finance from Teesside University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at ebblo International
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from William

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can William take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And William

Personality Compatibility


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