William Van Antwerp

Critic
DISC Type : C

Chief Financial Officer at Acoustic

Boston, Massachusetts, United States

Overview

William Van Antwerp is the Chief Financial Officer at Acoustic, a role he was appointed to in 2025. His career at Acoustic showcases significant growth, having progressed through several senior financial planning and analysis positions. He holds both a Bachelor of Science and a Master of Science from Northeastern Universitys DAmore-McKim School of Business.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Martech Efficiency
He has emphasized Acoustic's focus on providing marketers with better visibility into performance, attribution, and ROI to streamline complex and costly martech stacks.
Team Growth
Frequently posts about opportunities to join the growing team at Acoustic, indicating a focus on talent acquisition and development.
Financial Planning
His career progression from Director to VP of FP&A and now CFO underscores his deep expertise in financial planning and analysis.

Media Appearances

William has no verified media appearances

Work History

7-2025
Chief Financial Officer at Acoustic
6-2023 - 7-2025
VP, FP&A at Acoustic
10-2022 - 6-2023
Sr. Director, FP&A at Acoustic
5-2021 - 10-2022
Director, FP&A at Acoustic
3-2021 - 5-2021
Director, FP&A at PowerAdvocate - now part of Wood Mackenzie

Education

2012 - 2013
Master of Science from D'Amore-McKim School of Business at Northeastern University
2008 - 2012
Bachelor of Science; B.S.B.A from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Financial Officer at Acoustic
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from William

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can William take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And William

Personality Compatibility


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