Willie Tamayo

Energizer
DISC Type : I

Retired at La Rosa Tortilla Factory, Inc.

San Francisco Bay Area, United States

Overview

Willie Tamayo is the Executive Vice President at La Tortilla Factory, a third-generation family-owned business. With a background in sales, marketing, and business development, he has played a key role in the companys growth and innovation. He holds a BS from the University of California, Berkeleys Haas School of Business.

Deeply rooted in his community, Willie serves on the board of the Santa Rosa Metro Chamber. His career is a testament to his dedication to continuing his familys legacy, which began with his grandparents who founded the company.

He helps lead the company that was the first to market a low-carb tortilla, sparking a nationwide trend.

Personality Overview

Full Of Energy

Relationship Oriented

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Family Business Leadership
As a third-generation leader at La Tortilla Factory, he is deeply involved in sustaining and growing the family legacy.
Food Industry Innovation
His company has a history of innovation, such as introducing the first low-carb tortillas to the market.
Community Engagement
He actively participates in the local business community as a board member for the Santa Rosa Metro Chamber.

Media Appearances

Latino Leaders January/February 2024 – Profile: Willie Tamayo (Retired), La Rosa Tortilla Factory, Inc.. Featured in Latino Leaders Magazine (Issuu)

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Work History

4-2021 - 4-2021
Retired at La Rosa Tortilla Factory, Inc.
2010 - 4-2021
Executive Vice President at La Tortilla Factory
9-2008 - 2010
Executive VP Business Development at La Tortilla Factory
1978 - 2008
VP Sales & Marketing at La Tortilla Factory

Education

1974 - 1977
BS from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 43 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Retired at La Rosa Tortilla Factory, Inc.
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Insights For Selling To Willie

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Willie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Willie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Willie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Willie

Personality Compatibility


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