Willie Tamayo in

Willie Tamayo

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Retired at La Rosa Tortilla Factory, Inc.
📍 San Francisco Bay Area, United States

Willie Tamayo is the Executive Vice President at La Tortilla Factory, a third-generation family-owned business. With a background in sales, marketing, and business development, he has played a key role in the companys growth and innovation. He holds a BS from the University of California, Berkeleys Haas School of Business.

Deeply rooted in his community, Willie serves on the board of the Santa Rosa Metro Chamber. His career is a testament to his dedication to continuing his familys legacy, which began with his grandparents who founded the company.

He helps lead the company that was the first to market a low-carb tortilla, sparking a nationwide trend.

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Experience
43 Years
Current Role
Retired
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Willie cares about

Family Business Leadership
As a third-generation leader at La Tortilla Factory, he is deeply involved in sustaining and growing the family legacy.
Food Industry Innovation
His company has a history of innovation, such as introducing the first low-carb tortillas to the market.
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Career

Work history

4-2021 - 4-2021
Retired
La Rosa Tortilla Factory, Inc.
2010 - 4-2021
Executive Vice President
La Tortilla Factory
9-2008 - 2010
Executive VP Business Development
La Tortilla Factory
1978 - 2008
VP Sales & Marketing
La Tortilla Factory
In the press

Media appearances

Latino Leaders January/February 2024 – Profile: Willie Tamayo (Retired), La Rosa Tortilla Factory, Inc.. Featured in Latino Leaders Magazine (Issuu)
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Education
1974 - 1977
BS
University of California, Berkeley, Haas School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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