Winnie Cho, MPS in

Winnie Cho, MPS

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Global Marketing Director, bareMinerals at Orveon Global
📍 New York, New York, United States

Winnie is a strategic Global Product Marketing Leader with 18+ years of experience in prestige beauty and consumer product marketing, known for commercial success in skincare, color, and personal care. She holds a Masters Degree from the Fashion Institute of Technology and has driven global product marketing strategies for brands like bareMinerals.

People often call her a take-charge person, highly intelligent, and possessing great work ethics, known for her ability to think quickly in stressful situations. Winnie is interested in major consumer goods companies like Procter & Gamble and Unilever.

She published a capstone paper titled "Future of Luxury - New Luxury Consumer Values" in 2015, focusing on evolving consumer trends.

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Experience
19 Years
Current Role
Global Marketing Director, bareMinerals
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Winnie shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Winnie cares about

Product Innovation
Winnie has extensive experience leading product innovation and commercialization, particularly in prestige beauty, and has managed go-to-market initiatives for global brands like bareMinerals.
Marketing Strategy
Her background includes developing global product marketing strategies, managing portfolio initiatives, and heading brand and product marketing for multiple beauty companies.
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Career

Work history

4-2023
Global Marketing Director, bareMinerals
Orveon Global
4-2022 - 4-2023
Head Of Marketing & Innovation
Hayden Products
2020 - 2021
Director Of Marketing And Development
Lashify
8-2019 - 12-2020
Marketing Director
Stila Cosmetics
10-2018 - 12-2018
Consultant
Shiseido Americas Corporation
In the press

Media appearances

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Education
Master’s Degree
Fashion Institute of Technology
Digital Strategy
New York University
Bachelor of Arts
Stony Brook University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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