Xi Cheng

Go-getter
DISC Type : d

Director of Sales Enablement Experience at Doma

San Francisco Bay Area, United States

Overview

Xi is a solution-driven director with over 15 years of experience in learning design and sales enablement for both startups and Fortune 100 companies like Facebook. Colleagues describe her as "exceptional" and "strategic. " She holds a Masters degree from San Diego State University, building impactful training programs from scratch.

Outside of her professional life, Xi is dedicated to her family. She enjoys spending her free time exploring new places and traveling with them.

At Facebook, she successfully scaled learning solutions to reach over one million monthly active users in 32 languages.

Personality Overview

Self-Confident

Decisive

Challenger

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Learning Strategy
Specializes in guiding teams to build audience-centric training content and has a strategic mindset to create impactful programs from the ground up.
Sales Enablement
Her current role is Director of Sales Enablement Experience, and it's a primary focus mentioned throughout her professional summary.
Scaling Programs
A key achievement was scaling learning solutions to over a million monthly users at Facebook and building an entire training team and portfolio at Juniper Networks.

Media Appearances

Xi has no verified media appearances

Work History

9-2021
Director of Sales Enablement Experience at Doma
4-2018 - 9-2021
Global Head of Learning Design, Business Education at Facebook
12-2015 - 4-2018
Engineering Training, Sr. Manager at Juniper Networks
10-2008 - 12-2015
Instructional Design Lead at Synaptics Incorporated

Education

2003 - 2006
Master of Arts (MA) from San Diego State University
BA from Zhejiang University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director of Sales Enablement Experience at Doma
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Insights For Selling To Xi

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Xi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Xi move?

  • Their decision making speed is somewhere in the middle.
  • Can Xi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Xi

Personality Compatibility


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