Xinyu Zhao

Critic
DISC Type : C

Staff Software Engineer at Typeface

San Francisco Bay Area, United States

Overview

Xinyu Zhao is a Staff Software Engineer at Typeface, specializing in developing on-brand Generative AI products. With a Masters degree from The University of Texas at Austin, their expertise spans AI video agents, ads quality modeling from their time at Meta, and blockchain infrastructure from their work at TikTok.

One of their patented inventions is a smart obstacle-avoidance wheelchair controlled by multi-bioelectric signals, including EEG and EMG.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Generative AI Products
Currently developing generative AI products, including AI video agents, for enterprise marketing at Typeface.
Large Language Models
Co-authored multiple research papers on Large Language Models and their applications during their studies at the University of Texas at Austin.
Ad Quality Modeling
Worked on improving ads quality modeling, feedback tracking, and feature experimentation for the Facebook Feed Ads ranking team at Meta.

Media Appearances

EP 50 – 中美头部AI应用实战分享:Typeface、Monica如何从0到1,机会、挑战和长期壁垒(下). Featured in Xiaoyuzhou FM (OnBoard! Podcast)

See Now

Work History

7-2023
Staff Software Engineer at Typeface
3-2021 - 4-2023
Technical Lead at TikTok
6-2016 - 2020
Senior Software Engineer at Meta
5-2015 - 8-2015
Software Development Intern at Cadence Design Systems
3-2014 - 6-2014
Research Intern at Microsoft

Education

2014 - 5-2016
Master’s Degree from The University of Texas at Austin
2010 - 2014
Bachelor's Degree from Zhejiang University

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Staff Software Engineer at Typeface
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Insights For Selling To Xinyu

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xinyu is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Xinyu

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Xinyu move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Xinyu take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Xinyu

Personality Compatibility


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