Yaakov Carno

Trailblazer
DISC Type : DI

Founder at PLGideas.com

Israel

Overview

Yaakov Carno is the founder of Valubyl, a leading Product-Led Growth agency for B2B SaaS. He specializes in optimizing self-serve onboarding and activation to convert free signups into paying customers. Colleagues praise him for his deep understanding of PLG, calling him passionate, insightful, and knowledgeable.

Yaakov appears to practice digital minimalism, recently experimenting with switching from a smartphone to a Nokia. This change helps him set boundaries and disconnect from the constant connectivity of modern technology. He follows major business and tech incubators like Business Insider and Techstars.

He is building a free, curated library of PLG tactics by studying the onboarding flows of hundreds of different SaaS products.

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

PLG Onboarding
His agency, Valubyl, focuses exclusively on helping B2B SaaS companies improve their self-serve onboarding experience to increase user activation and conversion.
SaaS Conversion Rates
He has delivered significant results for clients, such as increasing one company's free-to-paid conversion from 10% to 31% by refining their product-led experience.
Digital Minimalism
He has shared his personal experience of switching to a basic Nokia phone to create better boundaries and reduce his 24/7 connectivity.

Media Appearances

Yaakov has no verified media appearances

Work History

2-2026
Founder at PLGideas.com
11-2025
PLG Advisor at 1up
7-2025
PLG Advisor at Freckle (freckle.io)
2-2025 - 6-2025
PLG Advisor at Instantly.ai
9-2024 - 2-2025
PLG Advisor at Gymdesk

Education

Yaakov has no verified education history

More Information

Social Presence :

Prographics :

Exp : 4 Location : Israel Job Level : Leadership Designation : Founder at PLGideas.com
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Insights For Selling To Yaakov

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yaakov is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Yaakov

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Yaakov move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Yaakov take some risk or not?

  • If necessary, they will be ready to take risks.

You And Yaakov

Personality Compatibility


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