Yana Karban

Researcher
DISC Type : Cs

Public Relations Manager at PocketGuard

France

Overview

Yana has no verified overview

Personality Overview

Cost Conscious

Detail Oriented

Perfectionist

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Yana has no verified topics they care about

Media Appearances

Yana has no verified media appearances

Work History

10-2023
Public Relations Manager at PocketGuard
9-2022
Public Relations Manager at Playcent Games
7-2020 - 8-2022
Public Relations Manager at Quarter Partners
3-2018 - 7-2020
PR manager at Open Public Finance (Відкриті публічні фінанси)
6-2015 - 2-2018
Senior Account Manager at SPN Communications

Education

2012 - 2014
Master of Arts (M.A.) from National University "Kyiv-Mohyla Academy
2008 - 2012
Bachelor's degree from National University "Kyiv-Mohyla Academy

More Information

Social Presence :

Prographics :

Exp : 10 Location : France Job Level : Middle Designation : Public Relations Manager at PocketGuard
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Insights For Selling To Yana

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yana is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Yana

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Yana move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Yana take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Yana

Personality Compatibility


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