Yana Krasnitskaya

Commander
DISC Type : D

Director, Strategic Business Communications at The New York Times

New York, New York, United States

Overview

Yana has no verified overview

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Yana has no verified topics they care about

Media Appearances

Yana has no verified media appearances

Work History

1-2022
Director, Strategic Business Communications at The New York Times
2-2020 - 1-2022
Marketing Analytics Communications Manager at IBM
7-2018 - 2-2020
Client Advocacy Communications Lead at IBM
8-2013 - 6-2018
Client Research Senior Analyst to Advisor at IBM

Education

2011 - 2013
MPA from Columbia University
2007 - 2010
Bachelor of Arts (B.A.) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Strategic Business Communications at The New York Times
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Insights For Selling To Yana

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yana

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Yana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yana

Personality Compatibility


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