Yanai Ganis

Questioner
DISC Type : c

Vice President Marketing & Growth at Unicargo

Rosh HaAyin, Center District, Israel

Overview

Yanai Ganis is a marketing and growth leader specializing in building AI-driven demand generation engines for B2B tech companies in cybersecurity and logistics. He focuses on translating complex value propositions into predictable revenue, having scaled startups to over $8M. He holds a Masters degree in Global Marketing.

Outside of his marketing career, Yanai shows a keen interest in sports, particularly in following the journeys of specific athletes like Israeli NBA player Deni Avdija. His posts suggest an appreciation for reliability and dedication over flashiness, both in sports and in business.

Unique fact: Yanai has successfully navigated a startup to an exit and has a proven record of cutting go-to-market time by 30% using AI workflows.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

AI-Driven Marketing
His professional focus is on building AI-driven demand generation engines and he frequently posts about the practical application of AI in marketing workflows.
Growth Loops
He is a vocal proponent of using compounding growth loops over traditional linear funnels to achieve sustainable business growth, as seen in his social media posts.
Revenue Impact
He centers his marketing philosophy on bridging the gap between marketing activities and their direct impact on revenue and pipeline, not just vanity metrics.

Media Appearances

Yanai has no verified media appearances

Work History

3-2023
Vice President Marketing & Growth at Unicargo
8-2021 - 4-2023
Head of Marketing @ Radiflow at SAGE Marketing
5-2019 - 11-2021
Head of Marketing at Kenes Exhibitions
2-2018 - 4-2019
Digital Marketing Manager at Xtra Mile - Lifecycle Marketing Agency
1-2015 - 12-2017
Senior Regional Marketing Manager at Diversity Int´l Co. Ltd.

Education

2019 - 2021
Master's Degree - Global Marketing from ENEB - Escuela de Negocios Europea de Barcelona
1996 - 1999
Bachelor's degree from Florida Int´l University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Rosh HaAyin, Center District, Israel Job Level : Senior Designation : Vice President Marketing & Growth at Unicargo
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Insights For Selling To Yanai

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yanai is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Yanai

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yanai move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Yanai take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Yanai

Personality Compatibility


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