Yang Zhang

Critic
DISC Type : C

Advertising Strategy Director at 比亚迪

Chaoyang District, Beijing, China

Overview

Yang has no verified overview

Personality Overview

Information Seeker

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Yang has no verified topics they care about

Media Appearances

Yang has no verified media appearances

Work History

8-2024
Advertising Strategy Director at 比亚迪
8-2023 - 8-2024
Strategy Director at 北京洞见广告
5-2022 - 4-2023
Director at Brunswick Group
10-2019 - 5-2022
Vice President, Head of China at Edelman Data & Intelligence (DxI)
9-2018 - 9-2019
Director at Edelman Data & Intelligence (DxI)

Education

2010 - 2012
Master of Science (M.S.) from The University of Texas at San Antonio
2006 - 2010
Bachelor of Science (B.S.) from Central China Normal University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chaoyang District, Beijing, China Job Level : Mid-senior Designation : Advertising Strategy Director at 比亚迪
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Insights For Selling To Yang

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yang is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yang

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yang move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Yang take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Yang

Personality Compatibility


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