Yanina is a strategic marketing leader in the iGaming industry, currently serving as the Chief Marketing Officer at NuxGame. She specializes in building impactful brands and driving growth through data-driven creativity. She holds an Executive MBA from Kyiv-Mohyla Business School.
She is passionate about fostering collaboration and believes in "co-opetition"—where competitors work together to innovate. She values creativity, empathy, and is dedicated to developing her team, which she proudly compares to a Formula 1 pit stop crew working in perfect sync.
She was shortlisted as iGaming Influencer of the Year 2025 and named one of the TOP 50 Masters of iGaming Marketing.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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