Yanina Kaplya in

Yanina Kaplya

Questioner · DISC type c
Chief Marketing Officer at NuxGame
📍 Warsaw, Mazowieckie, Poland

Yanina is a strategic marketing leader in the iGaming industry, currently serving as the Chief Marketing Officer at NuxGame. She specializes in building impactful brands and driving growth through data-driven creativity. She holds an Executive MBA from Kyiv-Mohyla Business School.

She is passionate about fostering collaboration and believes in "co-opetition"—where competitors work together to innovate. She values creativity, empathy, and is dedicated to developing her team, which she proudly compares to a Formula 1 pit stop crew working in perfect sync.

She was shortlisted as iGaming Influencer of the Year 2025 and named one of the TOP 50 Masters of iGaming Marketing.

Read the full overview →
Experience
10 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Warsaw, Mazowieckie, Poland
Personality Overview

How Yanina shows up

Value Seeker
Price-Sensitive
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Yanina cares about

iGaming Innovation
Frequently discusses the future of iGaming, including gamification, player engagement tools, and creating more intuitive user experiences to stay ahead of industry trends.
Collaborative Ecosystems
Expresses a strong passion for "co-opetition, " believing that true innovation occurs when competitors collaborate and share ideas within an open ecosystem.
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Career

Work history

2-2025
Chief Marketing Officer
NuxGame
4-2021 - 2-2025
Head Of Marketing
BetGames
3-2020 - 4-2021
Head of Marketing
Evoplay
4-2019 - 3-2020
Brand Marketing Manager
Evoplay
1-2018 - 3-2019
Marketing Manager
Star
In the press

Media appearances

NuxGame CMO on iGaming Trends and 2025 Vision. Featured in NuxGame Blog
See now
Mr. Gamble Q&A: An Exclusive Interview with Yanina Kaplya, CMO, NuxGame. Featured in MyNewsDesk (Mr. Gamble)
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Education
10-2023 - 7-2025
Executive MBA
Kyiv-Mohyla Business School
2008 - 2013
Master’s Degree
Kyiv National Economics University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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