Yara K.

Critic
DISC Type : C

Senior Social Media Manager at Spindrift Beverage Co, Inc.

Boston, Massachusetts, United States

Overview

Yara has no verified overview

Personality Overview

Objective Thinker

Critic

Negotiator

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Yara has no verified topics they care about

Media Appearances

Yara has no verified media appearances

Work History

4-2025
Senior Social Media Manager at Spindrift Beverage Co, Inc.
5-2023 - 1-2025
Social Media Manager at Course Hero
8-2018 - 5-2023
Senior Social Strategist at BBDO Worldwide
8-2016 - 8-2018
Digital Strategist at BBDO Worldwide
10-2017 - 3-2018
Social Strategist at BBDO Worldwide

Education

2013 - 2015
Master's degree from Université de Tours
2017 - 2018
MBA Spécialisé from Sup de Pub

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boston, Massachusetts, United States Job Level : Middle Designation : Senior Social Media Manager at Spindrift Beverage Co, Inc.
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Insights For Selling To Yara

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yara is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Yara

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Yara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yara

Personality Compatibility


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