Yasen Mihov in

Yasen Mihov

Examiner · DISC type sc
Director, Performance Marketing at KAYAK
📍 Copenhagen, Capital Region of Denmark, Denmark

Yasen is the Director of Performance Marketing at KAYAK, where he applies over five years of experience in programmatic media buying and data-driven strategy. A graduate of Aarhus University, he is responsible for high-impact global campaigns for brands like KAYAK and momondo, focusing on driving key performance indicators.

Outside of his marketing career, Yasen is deeply passionate about health and fitness. He has worked as a personal trainer and even owned his own fitness business. This dedication extends to a competitive level, showcasing his commitment and drive in his personal pursuits.

Unique fact: Yasen won third place in an international fitness modeling competition in London in 2016.

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Current Role
Director, Performance Marketing
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Yasen shows up

Late Adopter
Overcautious
Tough To Convince

They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Priorities

Topics Yasen cares about

Performance Marketing
As Director of Performance Marketing, he focuses on optimizing campaigns towards diverse KPIs like ROAS, tCPA, and CTR for major travel brands.
Health & Fitness
A former personal trainer and fitness business owner who has competed in international fitness competitions.
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Career

Work history

3-2022
Director, Performance Marketing
KAYAK
2-2020 - 3-2022
Senior Team Lead, Display Marketing
KAYAK
1-2018 - 2-2020
Display Marketing Team Lead
KAYAK
9-2017 - 12-2017
Senior Display Campaign Manager
KAYAK
11-2016 - 8-2017
Display Campaign Manager
momondo
In the press

Media appearances

Yasen Mihov - Director, Performance Marketing at KAYAK - The Org. Featured in The Org
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Education
2014 - 2016
Master's Degree
Aarhus University, Business and Social Sciences
2011 - 2014
Bachelor of Arts (B.A.)
Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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