Oscar Dexfalk in

Oscar Dexfalk

Enigma · DISC type cdi
Head of Performance Marketing at ZOO.se
📍 Greater Stockholm Metropolitan Area, Sweden

Oscar is the Head of Performance Marketing at ZOO. se, leveraging a highly analytical and statistical background to execute data-driven digital marketing. His expertise spans SEO, SEM, paid social, and technical platforms like GCP and SQL. He is a graduate of Linköping University, where he studied economics.

During his university years, Oscar was deeply involved in student life. He served as a cashier, board member, and writer for Norrköpings university student magazine, "Linopressen, " showcasing an early interest in community, writing, and leadership alongside his academic pursuits.

He combines a technical, data-focused marketing career with a background in university journalism.

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Current Role
Head of Performance Marketing
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

How Oscar shows up

Persuasive & Assertive
Challenger
Hard To Convince

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Oscar cares about

Data-Driven Marketing
He has a highly analytical and statistical background, focusing on implementing and executing data-driven digital marketing activities across various technical platforms.
Marketing Analytics
Attended #measurecampstockholm, where he engaged with industry pioneers on topics like server-side tracking, attribution, and cloud marketing.
+4 more topics Login to view topics
Career

Work history

5-2023
Head of Performance Marketing
ZOO.se
5-2022 - 5-2023
Head of Performance Marketing
Nordiska Galleriet Group
2-2022 - 5-2022
SEM Specialist
Nordiska Galleriet Group
9-2021 - 2-2022
SEM Manager
Cheil Nordic
3-2021 - 10-2021
Senior Digital Specialist
Precis Digital
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2017
Kultur
Linköping University
2013 - 2015
Nationalekonomi
Linköping University
2009 - 2012
Samhälle Ekonomi
Tessin Gymnasiet
Social presence
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Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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