Yash Gupta

Critic
DISC Type : C

Staff Software Engineer at Meta

India

Overview

Yash is a Staff Software Engineer with a decade of experience scaling AI/ML recommendation systems for billions of users at Meta, where he was a founding engineer for the video org. A graduate of IIIT-Hyderabad, he has driven over $60M/year in cost savings through infrastructure optimization.

He has strong opinions on technologys role in society, advocating for strict user data privacy laws and penalties for corporate violators. He believes that human creativity and instinct are unparalleled by generative AI systems, which should only serve to enhance human ideas, not replace them.

Unique fact: Yash is a co-inventor on multiple patents, including one for generating personalized video heat maps to predict segments of interest for users.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

AI Recommendation Systems
As a founding engineer, he scaled Meta's video recommendation ML systems from inception to serve over three billion daily active users.
ML Infrastructure Efficiency
Drove over $60 million per year in cost savings by optimizing large-scale ML infrastructure, including improving idle GPU capacity utilization.
User Data Privacy
Publicly advocates for strict government action, including jail time for CEOs, against companies that breach user data privacy and safety laws.

Media Appearances

Yash has no verified media appearances

Work History

10-2015 - 5-2025
Staff Software Engineer at Meta
8-2013 - 8-2015
Software Development Engineer at Amazon
8-2012 - 11-2012
Teaching Assistant for Algorithms at International Institute of Information Technology
5-2012 - 7-2012
Software Development Engineer Intern at Amazon

Education

8-2008 - 4-2013
B. Tech (Hons) + M.S. by Research from International Institute of Information Technology Hyderabad (IIITH)

More Information

Social Presence :

Prographics :

Exp : 11 Location : India Job Level : N/A Designation : Staff Software Engineer at Meta
URL has been copied!

Insights For Selling To Yash

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yash is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Yash

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Yash move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yash take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yash

Personality Compatibility


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