Yasmin Ulrich

Evaluator
DISC Type : Dsc

Emerging and Integrated Payments at Synovus

Dallas-Fort Worth Metroplex, United States

Overview

Yasmin Ulrich is a leader in emerging and integrated payments at Synovus, specializing in payments modernization, B2B solutions, and strategic partnerships. Her career spans roles at JPMorgan Chase and Western Union. People who have worked with her describe her as data-driven, articulate, professional, and a true asset to any organization.

Outside of her finance career, she is deeply involved with Women in Payments, serving as a mentor and Global Community Council Chair. Her early life was dedicated to professional tennis, competing on the WTA Tour before an injury led her to a new passion in banking and payments.

A former professional tennis player, she toured with the WTA at age 16 before a knee injury ended her athletic career.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Payments Modernization
She frequently speaks on this topic at industry events like The U. S. Fintech Symposium and it is a central theme of her professional focus at Synovus.
Fintech and Innovation
Her experience includes advising on projects involving biometrics and Distributed Ledger Technology, and she has a keen interest in emerging payment trends like crypto.
Women in Payments
She holds multiple leadership and mentorship roles within the organization, indicating a strong commitment to supporting women in the financial industry.

Media Appearances

Yasmin has no verified media appearances

Work History

5-2025
Emerging and Integrated Payments at Synovus
2-2023 - 5-2025
Vice President, B2B Payables Network and Strategy at JPMorgan Chase & Co.
4-2022 - 1-2023
Leader, Product and Business Strategy at Western Union
2-2022
Global Community Council Chair at Women in Payments
11-2020 - 4-2022
Partnership Strategic Insights Leader, Enterprise Partnerships and Commercial Development at Western Union

Education

Education details unavailable from Private Wirtschaftsschule Pasold-Weissauer Holzkirchen
Baccalaureate from St. Leonhard Gymnasium

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Emerging and Integrated Payments at Synovus
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Insights For Selling To Yasmin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasmin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Yasmin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Yasmin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Yasmin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Yasmin

Personality Compatibility


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