Yasmine Mustafa

Trailblazer
DISC Type : ID

Advisory Board Member at PHLDiversity Philadelphia Convention & Visitors Bureau

Philadelphia, Pennsylvania, United States

Overview

Yasmine Mustafa is the CEO and Co-founder of ROAR, a social enterprise using technology to cultivate safer workplaces. An alumna of Temple University, she is a serial entrepreneur who previously founded and sold another company. Colleagues describe her as smart, ambitious, driven, and creative.

Fueled by her experiences as an immigrant and a woman in tech, Yasmine is dedicated to fostering inclusive opportunities. She founded the Philadelphia chapter of Girl Develop It to help women learn software development and serves on the boards of Coded by Kids and PHLDiversity.

Her inspiration for ROAR came after a solo trip across South America, where stories of assault from other women travelers ignited her mission to protect others.

Personality Overview

Informal

Values Relationships

Achievement-Oriented

They will fight for you if they come to believe in you.  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Workplace Safety
Her company, ROAR, develops panic button technology to protect at-risk workers, particularly women in caregiving and hospitality roles, from violence and distress.
Women in Technology
She founded the Philadelphia chapter of Girl Develop It, a non-profit providing affordable and supportive opportunities for women to learn software development.
Social Entrepreneurship
Her career is defined by building mission-driven companies that leverage technology for good, with a focus on empowering vulnerable communities.

Media Appearances

Yasmine Mustafa - CEO & Co-Founder @ Roar for Good. Featured in The Ella Project

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Yasmine Mustafa's ROAR for Good raises $150K. Featured in Technical.ly

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Q&A: Yasmine Mustafa on ROAR for Good's Athena Product Launch. Featured in PhillyMag

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Work History

1-2019 - 3-2021
Advisory Board Member at PHLDiversity Philadelphia Convention & Visitors Bureau
6-2014
CEO & Co-Founder at ROAR
11-2011 - 5-2013
Product Marketing Manager at NetLine Corporation
6-2011 - 12-2015
Founder of Girl Develop It Philly at Girl Develop It
4-2009 - 11-2011
Founder at 123LinkIt.com

Education

2004 - 2006
BBA from Temple University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : Advisory Board Member at PHLDiversity Philadelphia Convention & Visitors Bureau
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Insights For Selling To Yasmine

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasmine is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Yasmine

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Yasmine move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Yasmine take some risk or not?

  • If necessary, they will be ready to take risks.

You And Yasmine

Personality Compatibility


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