Yasser Mahmud

Captain
DISC Type : SD

EVP & Chief Marketing Officer at Workiva

Greater Philadelphia, United States

Overview

Yasser has no verified overview

Personality Overview

Output-Driven

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Yasser has no verified topics they care about

Media Appearances

Yasser has no verified media appearances

Work History

12-2021
EVP & Chief Marketing Officer at Workiva
8-2019 - 12-2021
Senior Vice President Marketing at Workiva
11-2017 - 7-2019
Vice President Product Marketing at Workiva
5-2014 - 11-2017
Vice President, Industry Strategy at Oracle
4-2011 - 5-2014
Vice President Product Strategy at Oracle

Education

2006
Master of Business Administration - MBA from The Wharton School
1996
Bachelor of Science - BS from Georgia Institute of Technology
Master of Business Administration - MBA from The Wharton School
Bachelor of Science - BS from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Philadelphia, United States Job Level : Leadership Designation : EVP & Chief Marketing Officer at Workiva
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Insights For Selling To Yasser

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasser is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yasser

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yasser move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yasser take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yasser

Personality Compatibility


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