Yazhini Shanmugam

Judge
DISC Type : Dc

Associate Manager - Digital Marketing at Agilysys

Chennai, Tamil Nadu, India

Overview

Yazhini is a digital marketing leader with over 14 years of experience specializing in full-funnel demand generation for B2B and SaaS brands across the US, EMEA, and APAC. Colleagues describe her as diligent, thoughtful, and result-oriented. She holds a Bachelor of Engineering from Sri Lakshmi Ammal Engineering College.

She was the first member of the digital marketing team for ADPs India and ASEAN business unit, building their digital presence from the ground up.

Personality Overview

Quality Focused

Fast But Wary

Demanding

More than the product, they care about the impact of the product.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

B2B Demand Generation
Her entire career focuses on driving full-funnel demand generation, from lead lifecycle management to closed-won opportunities for enterprise B2B brands.
AI in Marketing
She actively shares updates on new AI-powered marketing tools, such as Google's AI Max for search campaigns and ChatGPT's advertising tests.
Paid Media Strategy
Manages paid media campaigns across Google, Microsoft, and LinkedIn, with a focus on budget planning, channel investment, and achieving MQL/SQL targets.

Media Appearances

Yazhini has no verified media appearances

Work History

6-2024
Associate Manager - Digital Marketing at Agilysys
7-2021 - 6-2024
Senior Lead Marketing Analyst at Agilysys
6-2019 - 6-2021
Lead Marketing Analyst at Agilysys
3-2015 - 2-2018
Senior Executive - Digital Marketing - India & SEA at ADP
2-2013 - 3-2015
Sr.SEO/SEM Analyst at Sulekha.com

Education

2007 - 2011
Bachelor of Engineering (BE) from Sri Lakshmi Ammal Engineering College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chennai, Tamil Nadu, India Job Level : Middle Designation : Associate Manager - Digital Marketing at Agilysys
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Insights For Selling To Yazhini

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yazhini is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yazhini

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Yazhini move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yazhini take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yazhini

Personality Compatibility


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