Yazhini Shanmugam in

Yazhini Shanmugam

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Associate Manager - Digital Marketing at Agilysys
📍 Chennai, Tamil Nadu, India

Yazhini is a digital marketing leader with over 14 years of experience specializing in full-funnel demand generation for B2B and SaaS brands across the US, EMEA, and APAC. Colleagues describe her as diligent, thoughtful, and result-oriented. She holds a Bachelor of Engineering from Sri Lakshmi Ammal Engineering College.

She was the first member of the digital marketing team for ADPs India and ASEAN business unit, building their digital presence from the ground up.

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Experience
12 Years
Current Role
Associate Manager - Digital Marketing
Job Level
Middle
Location
Chennai, Tamil Nadu, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yazhini cares about

B2B Demand Generation
Her entire career focuses on driving full-funnel demand generation, from lead lifecycle management to closed-won opportunities for enterprise B2B brands.
AI in Marketing
She actively shares updates on new AI-powered marketing tools, such as Google's AI Max for search campaigns and ChatGPT's advertising tests.
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Career

Work history

6-2024
Associate Manager - Digital Marketing
Agilysys
7-2021 - 6-2024
Senior Lead Marketing Analyst
Agilysys
6-2019 - 6-2021
Lead Marketing Analyst
Agilysys
3-2015 - 2-2018
Senior Executive - Digital Marketing - India & SEA
ADP
2-2013 - 3-2015
Sr.SEO/SEM Analyst
Sulekha.com
In the press

Media appearances

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Education
2007 - 2011
Bachelor of Engineering (BE)
Sri Lakshmi Ammal Engineering College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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