Yazhini Shanmugam in

Yazhini Shanmugam

Judge · DISC type Dc
Associate Manager - Digital Marketing at Agilysys
📍 Chennai, Tamil Nadu, India

Yazhini is a digital marketing leader with over 14 years of experience specializing in full-funnel demand generation for B2B and SaaS brands across the US, EMEA, and APAC. Colleagues describe her as diligent, thoughtful, and result-oriented. She holds a Bachelor of Engineering from Sri Lakshmi Ammal Engineering College.

She was the first member of the digital marketing team for ADPs India and ASEAN business unit, building their digital presence from the ground up.

Read the full overview →
Experience
12 Years
Current Role
Associate Manager - Digital Marketing
Job Level
Middle
Location
Chennai, Tamil Nadu, India
Personality Overview

How Yazhini shows up

Quality Focused
Fast But Wary
Demanding

More than the product, they care about the impact of the product. They are not always relationship oriented. They respond better to strong and respectful interactions.

Priorities

Topics Yazhini cares about

B2B Demand Generation
Her entire career focuses on driving full-funnel demand generation, from lead lifecycle management to closed-won opportunities for enterprise B2B brands.
AI in Marketing
She actively shares updates on new AI-powered marketing tools, such as Google's AI Max for search campaigns and ChatGPT's advertising tests.
+5 more topics Login to view topics
Career

Work history

6-2024
Associate Manager - Digital Marketing
Agilysys
7-2021 - 6-2024
Senior Lead Marketing Analyst
Agilysys
6-2019 - 6-2021
Lead Marketing Analyst
Agilysys
3-2015 - 2-2018
Senior Executive - Digital Marketing - India & SEA
ADP
2-2013 - 3-2015
Sr.SEO/SEM Analyst
Sulekha.com
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Engineering (BE)
Sri Lakshmi Ammal Engineering College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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