Yenfu Chen

Observer
DISC Type : ci

AI Creative Technology Lead at Mekanism

New York, New York, United States

Overview

Yenfu “Rusty” Chen is an AI Creative Technology Lead at Mekanism, specializing in developing services and digital products for global brands. A creative technologist and instructor, he holds an MFA from Rochester Institute of Technology and certifications in Generative AI and Gemini for Google Workspace.

He is passionate about the intersection of AI and creativity, focusing on how technology can enhance human ideation and bring joy back to the design process. He actively experiments with new AI applications, aiming to solve real-world problems and tell compelling stories through technology.

Unique fact: Yenfu has personally built over 100 different AI agent workflows for content, marketing, and operations.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Applied AI
Focuses on applying AI to solve real-world problems beyond simple text prompts, building tools like RAG-powered assistants to demonstrate practical use cases.
AI Agent Workflows
Has extensive experience building AI agent teams, having created over 100 workflows and identified key patterns for effective agent collaboration.
AI-driven Ideation
Believes in using AI not just for content creation, but as a tool to innovate and deepen the core process of thought ideation in creative work.

Media Appearances

Yenfu has no verified media appearances

Work History

12-2025
AI Creative Technology Lead at Mekanism
6-2025
Design Director at aiLegal
8-2016
Adjunct Associate Professor at Fashion Institute of Technology
7-2025 - 12-2025
AI Learning & Development Director at Citizen Relations
3-2023 - 12-2025
Creative Technology Lead at Citizen Relations

Education

2005 - 2007
Master of Fine Arts (MFA) from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Middle Designation : AI Creative Technology Lead at Mekanism
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Insights For Selling To Yenfu

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yenfu is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Yenfu

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Yenfu move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Yenfu take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Yenfu

Personality Compatibility


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