Yifu Liu

Energizer
DISC Type : I

Managing Director at OrbiMed

Huangpu District, Shanghai, China

Overview

Yifu Liu is a Managing Director on OrbiMeds Asia team, focusing on investments in therapeutic companies. He holds a Masters in Neuroscience from Tsinghua University and previously held roles at Celgene and McKinsey & Company, bringing a blend of corporate strategy and investment experience to his role.

Outside of the office, Yifu enjoys working out and spending time with his daughter. This indicates a focus on family and personal wellness alongside his demanding professional career.

His background combines deep scientific knowledge from his Masters degree with hands-on business experience in new product launches and portfolio management.

Personality Overview

Imaginative

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Therapeutics Investment
As a Managing Director at OrbiMed, his primary focus is on identifying and managing investments in therapeutic companies across Asia.
China Healthcare Market
His previous role as a Senior Business Strategy Manager at Celgene involved new product launches and portfolio management specifically for the Chinese market.
Biopharma Strategy
His background includes experience as a healthcare Senior Research Analyst at McKinsey & Company, shaping biopharma business strategy.

Media Appearances

Yifu has no verified media appearances

Work History

7-2019
Managing Director at OrbiMed
4-2018 - 4-2019
Director at Snow Lake Capital
8-2014 - 4-2018
Vice President at OrbiMed
5-2012 - 8-2014
Business Strategy Manager at Celgene
6-2010 - 5-2012
APAC senior healthcare analyst at Datamonitor Healthcare

Education

2003 - 2006
Master's Degree from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Huangpu District, Shanghai, China Job Level : N/A Designation : Managing Director at OrbiMed
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Insights For Selling To Yifu

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yifu is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Yifu

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Yifu move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Yifu take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Yifu

Personality Compatibility


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