Yousaf is a Food & Beverage Consultant and the Group Export Director for Italian Frozen Food Holding, leveraging his expertise in international sales and business development. He specializes in the frozen food sector and holds a BSc Hons in Business Studies and IT from Sheffield Hallam University.
He serves a dual role as a Brand Ambassador for Cucina Pianta, a company focused on plant-based Italian frozen foods, demonstrating a key interest in emerging market trends.