Youssra S.

Enigma
DISC Type : IDC

Affiliate and partnership at Binance

Dubai, Dubai, United Arab Emirates

Overview

Youssra is a business development manager specializing in affiliate marketing and growth strategies within the Web3 and DeFi sectors. With experience at major exchanges like Binance and OKX, she leverages her Economics Masters degree from a top Chinese university to drive data-informed campaigns. People who have worked with her describe her as dedicated, passionate, and forward-thinking.

Originally from a French-speaking background, Youssra lived in China for ten years and is now based in the UAE, speaking four languages. This international experience gives her a unique global perspective. She follows broad technology trends, such as 5G advancements in China, and keeps up with professional development by completing marketing and crypto certifications.

She has a uniquely global background, having lived in China for a decade before relocating to the UAE.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Crypto Affiliate Marketing
Her roles at Binance and OKX focused on expanding affiliate networks, onboarding key influencers, and managing high-value partnerships to drive user acquisition and trading volume.
Web3 Community Growth
She has direct experience managing social media, creating daily content, and running campaigns on platforms like Galaxe to grow community engagement for DeFi projects.
Crypto in the UAE
Based in the UAE, she celebrated OKX becoming one of the first major crypto exchanges to be licensed and operational in Dubai.

Media Appearances

Youssra has no verified media appearances

Work History

8-2025
Affiliate and partnership at Binance
6-2024 - 5-2025
BD & Growth Manager at OKX
10-2022 - 4-2024
Business Development Manager at Coral finance
2-2021 - 8-2022
Marketing Manager at moma finance
5-2019 - 12-2020
Marketing Director at public blockchain technology PBT

Education

2014 - 2016
Master's degree from Huazhong University of Science and Technology
2013 - 2014
Language program from Central China Normal University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dubai, Dubai, United Arab Emirates Job Level : N/A Designation : Affiliate and partnership at Binance
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Insights For Selling To Youssra

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Youssra is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Youssra

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Youssra move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Youssra take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Youssra

Personality Compatibility


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