Youssra S. in

Youssra S.

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Affiliate and partnership at Binance
📍 Dubai, Dubai, United Arab Emirates

Youssra is a business development manager specializing in affiliate marketing and growth strategies within the Web3 and DeFi sectors. With experience at major exchanges like Binance and OKX, she leverages her Economics Masters degree from a top Chinese university to drive data-informed campaigns. People who have worked with her describe her as dedicated, passionate, and forward-thinking.

Originally from a French-speaking background, Youssra lived in China for ten years and is now based in the UAE, speaking four languages. This international experience gives her a unique global perspective. She follows broad technology trends, such as 5G advancements in China, and keeps up with professional development by completing marketing and crypto certifications.

She has a uniquely global background, having lived in China for a decade before relocating to the UAE.

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Experience
5 Years
Current Role
Affiliate and partnership
Location
Dubai, Dubai, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Youssra cares about

Crypto Affiliate Marketing
Her roles at Binance and OKX focused on expanding affiliate networks, onboarding key influencers, and managing high-value partnerships to drive user acquisition and trading volume.
Web3 Community Growth
She has direct experience managing social media, creating daily content, and running campaigns on platforms like Galaxe to grow community engagement for DeFi projects.
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Career

Work history

8-2025
Affiliate and partnership
Binance
6-2024 - 5-2025
BD & Growth Manager
OKX
10-2022 - 4-2024
Business Development Manager
Coral finance
2-2021 - 8-2022
Marketing Manager
moma finance
5-2019 - 12-2020
Marketing Director
public blockchain technology PBT
In the press

Media appearances

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Education
2014 - 2016
Master's degree
Huazhong University of Science and Technology
2013 - 2014
Language program
Central China Normal University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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