Yulen is a senior procurement leader at The HEINEKEN Company with over a decade of experience in high-stakes categories like technology, commerce, and marketing. He leads multi-million euro transformation programs and has a track record of delivering substantial savings and building vendor ecosystems for major FMCG and beauty brands.
He is passionate about innovation and technology, attending industry events like DPW Amsterdam to explore new trends. Yulen shows a keen interest in how innovative tools can elevate business functions and is intrigued by emerging concepts like the metaverse.
During his time at Coty, he sourced and onboarded the entire end-to-end technology stack for one of Kylie Jenners ventures.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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