Zaara Goraya in

Zaara Goraya

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Founder & CEO at Nifnexa
📍 Perth, Western Australia, Australia

Zaara Goraya is the Founder and CEO of Nifnexa, an AI transformation consultancy helping businesses in Australia and the APAC region. She specializes in bridging the gap between technical tools and real-world outcomes, focusing on AI strategy, automation, and workforce upskilling. She has studied at London Business School and Vanderbilt University.

Zaara is deeply involved in the Web3 space, serving as a board member for the FinTech and Blockchain Association and a member of the Asia Blockchain Association. She is also the Director of Global Growth for the United Africa Blockchain Association, which champions financial inclusion and education through technology.

Unique fact: Zaara has consulted for high-profile entities, including the Sheikh Al-Nahyan Family and the Dubai Police, on Web3, blockchain, and crypto initiatives.

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Experience
12 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Perth, Western Australia, Australia
Personality Overview

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Priorities

Topics Zaara cares about

AI Transformation
Her company, Nifnexa, focuses on people-centric AI transformation, helping businesses implement AI strategy, build custom agents, and upskill their teams.
Change Management
A core part of her consultancy and a recent area of study at Vanderbilt, focusing on navigating the human side of technological adoption, especially with Generative AI.
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Career

Work history

6-2017
Founder & CEO
Nifnexa
6-2017 - 12-2024
Founder & CEO
Nifnexa
8-2022
Board Member
FinTech and Blockchain Association
8-2022
Director of Global Growth
UABA - United Africa Blockchain Association
2-2023
Member
Asia Blockchain Association
In the press

Media appearances

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Education
5-2025
New Ways of Working in an AI World
London Business School
3-2025 - 4-2025
Introduction to Digital Transformation: Change & Disruption
London Business School
5-2025
Business for Good: Fundamentals of Corporate Responsibility
London Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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