Zaighum Ghumman

Visionary
DISC Type : Ds

Chief Commercial & Marketing Officer at Outfitters Stores

United Kingdom

Overview

Zaighum is a growth-focused executive with extensive experience leading commercial and marketing strategy for major global companies, including driving £25Bn in revenue for a FTSE Top-10 PLC. A University of Cambridge MBA graduate, he is described by colleagues as sharp, dependable, and brilliant.

Outside of his corporate roles, Zaighum has a keen interest in aviation and holds a Private Pilot License. He also follows the work of top-tier management consulting firms, reflecting his passion for high-level business strategy and problem-solving.

Unique fact: He is a certified pilot, holding a Private Pilot License.

Personality Overview

Objective Evaluator

Early Adopter

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Fashion Retail Growth
As Chief Commercial & Marketing Officer at Outfitters, he leads growth, e-commerce, and digital transformation, frequently posting about new collection launches and brand strategy.
Global Business Strategy
He has built global marketing and commercial strategies from the ground up, with extensive experience in European and emerging markets for major brands like BAT.
Blockchain & Web3
Served as Chief Revenue Officer and Advisor for Boosty Labs, focusing on GTM strategies and driving enterprise adoption of blockchain innovations.

Media Appearances

Zaighum has no verified media appearances

Work History

12-2024
Chief Commercial & Marketing Officer at Outfitters Stores
3-2024
Group Chief Strategy Officer (CSO) at Outfitters Stores
3-2024 - 8-2024
Advisor Enterprise Segment Growth at Boosty Labs
9-2023 - 3-2024
Chief Revenue Officer (CRO) at Boosty Labs
4-2023 - 8-2023
Global Head of Portfolio Strategy I Planning I Performance at BAT

Education

Master of Business Administration - MBA from University of Cambridge
Master of Business Administration (MBA) from Cambridge Judge Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Leadership Designation : Chief Commercial & Marketing Officer at Outfitters Stores
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Insights For Selling To Zaighum

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zaighum is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Zaighum

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Zaighum move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Zaighum take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Zaighum

Personality Compatibility


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