Zander Fraser in

Zander Fraser

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Creator Partnerships Manager at Viral Nation
📍 Toronto, Ontario, Canada

Zander is a digital marketing architect with nearly five years of experience building creator and influencer programs for tech brands. Formerly with Viral Nation and now at RTS, he specializes in designing and executing complex social marketing strategies. He is a graduate of the University of Toronto.

Outside of work, Zander is deeply involved in Torontos esports community, contributing to the citys official esports strategy and organizing tournaments. He also hosts a biweekly reading group focused on understanding Canada, reflecting a strong passion for his countrys potential and public policy.

Unique fact: He organized a VALORANT tournament that successfully attracted over 4, 000 concurrent viewers.

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Experience
6 Years
Current Role
Creator Partnerships Manager
Job Level
Middle
Location
Toronto, Ontario, Canada
Personality Overview

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Priorities

Topics Zander cares about

Esports Development
Was quoted in Toronto's official Esports Strategy document and has a history of organizing local tournaments and leading university gaming clubs.
Creator Marketing
His career at agencies like Viral Nation and RTS has focused on building world-class creator marketing programs for consumer technology brands.
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Career

Work history

3-2023
Creator Partnerships Manager
Viral Nation
4-2021 - 5-2023
President
Toronto Serenity
2-2022 - 7-2022
Account Executive
RTS
2-2021 - 2-2022
Online Marketing Coordinator
HelloFresh
1-2019 - 3-2021
Chief Executive Officer
Greater Gaming
In the press

Media appearances

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Education
2018 - 9-2020
Bachelor of Science - BS
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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