Zeina Sherif Abdel Azim in

Zeina Sherif Abdel Azim

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ASSOCIATE DIRECTOR - PUBLIC RELATIONS, CSR & SUSTAINABILITY at Juhayna Food Industries
📍 Cairo, Egypt

Zeina is a Communications & Social Entrepreneurship Strategist, leveraging over 15 years of MENA experience to build brands and create market connections. She has held leadership roles in PR, CSR, and marketing across industries like retail and hospitality.

She is passionate about social entrepreneurship and community impact, evident in her work on workforce development and sustainability initiatives. She is also a strong advocate for women and girls in STEM.

People often call her talented, motivated, friendly, helpful, and generous.

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Experience
18 Years
Current Role
ASSOCIATE DIRECTOR - PUBLIC RELATIONS, CSR & SUSTAINABILITY
Job Level
Mid-senior
Location
Cairo, Egypt
Personality Overview

How Zeina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zeina cares about

Brand Development
Her career reflects deep strategic insight into brand development, having led significant projects across retail, hospitality, and real estate, and enhancing market presence.
Social Entrepreneurship
Her professional title includes "Social Entrepreneurship Strategist, " and she has actively supported initiatives like the future of STEM for women and girls.
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Career

Work history

11-2025
ASSOCIATE DIRECTOR - PUBLIC RELATIONS, CSR & SUSTAINABILITY
Juhayna Food Industries
11-2019 - 11-2025
Associate Consultant
People 1st International
7-2016 - 2-2018
PR & CSR Manager
MARAKEZ
9-2010 - 4-2016
Marketing Manager - Mall of Arabia Cairo
MARAKEZ
8-2005 - 5-2011
Director of Client Relations
Weber Shandwick
In the press

Media appearances

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Education
2016 - 2017
Executive Education
INSEAD
2001 - 2005
Bachelor's degree
Middlesex University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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