Zeina Sherif Abdel Azim

Initiator
DISC Type : Di

ASSOCIATE DIRECTOR - PUBLIC RELATIONS, CSR & SUSTAINABILITY at Juhayna Food Industries

Cairo, Egypt

Overview

Zeina is a Communications & Social Entrepreneurship Strategist, leveraging over 15 years of MENA experience to build brands and create market connections. She has held leadership roles in PR, CSR, and marketing across industries like retail and hospitality.

She is passionate about social entrepreneurship and community impact, evident in her work on workforce development and sustainability initiatives. She is also a strong advocate for women and girls in STEM.

People often call her talented, motivated, friendly, helpful, and generous.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Development
Her career reflects deep strategic insight into brand development, having led significant projects across retail, hospitality, and real estate, and enhancing market presence.
Social Entrepreneurship
Her professional title includes "Social Entrepreneurship Strategist, " and she has actively supported initiatives like the future of STEM for women and girls.
CSR and Sustainability
She has held roles like Associate Director - Public Relations, CSR & Sustainability at Juhayna Food Industries and developed impactful CSR strategies at MARAKEZ.

Media Appearances

Zeina has no verified media appearances

Work History

11-2025
ASSOCIATE DIRECTOR - PUBLIC RELATIONS, CSR & SUSTAINABILITY at Juhayna Food Industries
11-2019 - 11-2025
Associate Consultant at People 1st International
7-2016 - 2-2018
PR & CSR Manager at MARAKEZ
9-2010 - 4-2016
Marketing Manager - Mall of Arabia Cairo at MARAKEZ
8-2005 - 5-2011
Director of Client Relations at Weber Shandwick

Education

2016 - 2017
Executive Education from INSEAD
2001 - 2005
Bachelor's degree from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Cairo, Egypt Job Level : Mid-senior Designation : ASSOCIATE DIRECTOR - PUBLIC RELATIONS, CSR & SUSTAINABILITY at Juhayna Food Industries
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Insights For Selling To Zeina

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zeina is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Zeina

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Zeina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Zeina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Zeina

Personality Compatibility


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