Zoë Hughes

Enigma
DISC Type : cid

Growth Navigator & Industry Enthusiast at Ext.Tech

Toronto, Ontario, Canada

Overview

Zoë is a Growth Navigator at Ext. Tech, focusing on bridging technology with the green industry. Drawing on her Master of Science from the University of Reading and experience as a Director of Client Experience, she excels at building lasting client relationships. Colleagues describe her as empathetic, collaborative, and encouraging.

Her professional life is deeply rooted in a personal passion for sustainability and environmental education. With a background in ecological agriculture and urban farming, she is dedicated to creating greener cities and helping more people connect with nature through her work in both farming and technology.

Unique fact: Zoë has hands-on experience as a Chief Urban Farmer and worked as a researcher on experimental soft fruit production.

Personality Overview

Hard To Convince

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Green Industry Tech
Her current role involves providing intuitive software solutions to help landscaping professionals streamline operations and grow their businesses.
Client Experience
Previously served as a Director of Client Experience & Education, highlighting her expertise in fostering strong client relationships and enhancing user experience.
Urban Farming
As a former Chief Urban Farmer at MicroHabitat, she has direct experience creating and operating urban farms to promote local food and healthier lives in cities.

Media Appearances

Zoë has no verified media appearances

Work History

6-2025
Growth Navigator & Industry Enthusiast at Ext.Tech
1-2024 - 9-2024
Director of Client Experience & Education at MicroHabitat
4-2022 - 1-2024
Chief Urban Farmer at MicroHabitat
9-2021 - 12-2021
Nursery Grower at INFARM
6-2021 - 9-2021
Experimental Soft Fruit Farm Worker & Researcher at University of Reading

Education

9-2020 - 12-2021
Master of Science - MSc by Research from University of Reading
9-2015 - 6-2019
Bachelor of Arts Honours from Queen's University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Growth Navigator & Industry Enthusiast at Ext.Tech
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Insights For Selling To Zoë

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoë is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Zoë

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Zoë move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Zoë take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Zoë

Personality Compatibility


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