Zoe Liu, CPA, CA in

Zoe Liu, CPA, CA

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Head of Finance & Strategy Planning at MANUAL
📍 United Kingdom

Zoe is a finance leader with extensive experience in the direct-to-consumer sector, currently serving as the Head of Finance & Strategy Planning at MANUAL. Her background includes roles as Finance Director at Mojo and Director of FP&A at Mejuri. She holds an MBA from INSEAD and is a certified CPA, CA.

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Current Role
Head of Finance & Strategy Planning
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Zoe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zoe cares about

D2C & E-commerce
Her career is focused on high-growth D2C companies like Mejuri and MANUAL, and she actively uses #D2C and #ecommerce hashtags when recruiting for her teams.
FP&A Leadership
Previously the Director of FP&A at Mejuri, she was responsible for annual operating plans, forecasting, and financial analysis to drive company-wide decisions.
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Career

Work history

Head of Finance & Strategy Planning
MANUAL
Advisor
Loyal VC
Finance Director
Mojo
Director of FP&A
Mejuri
Senior Manager, FP&A
Mejuri
In the press

Media appearances

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Education
Master of Business Administration - MBA
INSEAD
Bachelor of Commerce (BCom)
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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