Aakanksha Jain

Go-getter
DISC Type : d

Global Marketing Director at STAEDEAN

Bengaluru, Karnataka, India

Overview

Aakanksha is a Global Marketing Director with over 18 years of experience, specializing in B2B SaaS growth, go-to-market strategy, and brand development. She holds an MBA in Communication Management from Symbiosis Institute. Colleagues frequently describe her as inspiring, hard-working, thorough, and a perfectionist.

Outside of her professional role, Aakanksha shares reflections on market trends and the importance of discipline, drawing inspiration from sports figures like Virat Kohli and Serena Williams. She shows a keen interest in understanding consumer behavior and stays current by listening to podcasts.

Unique fact: She once sent two cold emails directly to the VP of a major CRM platform and successfully received a response.

Personality Overview

Self-Confident

Vision Oriented

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Growth Strategy
Her entire career is focused on driving growth for B2B SaaS companies through go-to-market, brand, and performance marketing initiatives.
Authentic Branding
She believes real branding is built on understanding consumer behavior and market trends, not just large advertising budgets.
Inspiring Leadership
Colleagues have repeatedly recommended her as an inspiring and gifted leader with a talent for scaling and upskilling marketing teams.

Media Appearances

Aakanksha has no verified media appearances

Work History

1-2022
Global Marketing Director at STAEDEAN
1-2021 - 12-2021
Director of Demand Generation at STAEDEAN
4-2020 - 12-2020
Marketing Manager at STAEDEAN
5-2017 - 4-2020
Manager- Global Marketing Campaigns at Columbus A/S
4-2015 - 4-2017
Senior Executive: Marketing & Communication at Imaginea Technologies Inc.

Education

2008 - 2010
MBA (Communication Management) from Symbiosis Institute Of Media And Communication, Pune
2002 - 2005
BSc. Electronic Media from University of Madras

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Global Marketing Director at STAEDEAN
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Insights For Selling To Aakanksha

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aakanksha is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Aakanksha

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aakanksha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Aakanksha take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Aakanksha

Personality Compatibility


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