Aaron Brady

Captain
DISC Type : DS

Senior Director, Channel Partnerships & Business Development at Bombora

Denver, Colorado, United States

Overview

Aaron is the Manager of Strategic Channel Sales at Bombora, where he has progressed through several sales roles since joining. He is a graduate of Kent State University and focuses on developing and managing key sales partnerships for the company.

He is a strong believer in the positive societal impact of technology and has a passion for building lasting, value-driven relationships. This principle guides his professional interactions and partnerships.

Aaron has built his entire sales career within Bombora, rising from a Sales Development Representative to a management position.

Personality Overview

Decisive But Calm

Output-Driven

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Channel Sales Strategy
His current role is Manager of Strategic Channel Sales, indicating a deep focus on developing and nurturing partner-based sales channels.
B2B Intent Data
Works at Bombora, a leader in B2B intent data, making him an expert on how companies can identify and engage active buyers.
Technology's Impact
Expresses a strong belief in the power of technology to have a positive impact on society, suggesting an interest in tech-for-good.

Media Appearances

Aaron has no verified media appearances

Work History

2-2024
Senior Director, Channel Partnerships & Business Development at Bombora
2-2023 - 2-2024
Director, Channel Partnerships & Business Development at Bombora
1-2022 - 2-2023
Manager, Strategic Channel Sales at Bombora
1-2021 - 1-2022
Account Executive at Bombora
10-2020 - 12-2020
Senior Sales Development Representative at Bombora

Education

Bachelor's Degree from Kent State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denver, Colorado, United States Job Level : Senior Designation : Senior Director, Channel Partnerships & Business Development at Bombora
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aaron

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aaron take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aaron

Personality Compatibility


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