Jordan Natan Hochenbaum, PhD in

Jordan Natan Hochenbaum, PhD

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Vice President, AI at BetterUp
📍 New York, New York, United States

Jordan is a strategic technology leader with over 15 years of experience in AI/ML and product development, currently serving as the VP of AI at BetterUp. He has a PhD from Victoria University of Wellington and is described as an insightful, creative, and efficient leader. He specializes in bridging engineering and product teams to translate complex technical initiatives into market-ready solutions.

Deeply rooted in the arts, Jordan holds a BFA from the California Institute of the Arts, where he also served as a professor. He is an artist and musician who co-founded art platforms like FlipMu and The Noise Index to explore interactive and generative audio/visual systems. He actively releases music under the moniker Natan H.

He has developed large-scale multitouch technology for Nokia Research Labs and co-founded an AI-driven education company that was later acquired.

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Experience
14 Years
Current Role
Vice President, AI
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Jordan cares about

AI in HR Tech
Leads AI at BetterUp, focusing on leveraging AI to accelerate HR strategy and create scalable coaching solutions, as seen in his recent company announcements.
Creative Technology
His career combines a BFA, professorship at CalArts, and co-founding art platforms to explore generative art, data sonification, and novel musical interfaces.
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Career

Work history

1-2025
Vice President, AI
BetterUp
4-2023 - 2-2025
Director of Engineering
BetterUp
3-2021 - 4-2023
Engineering Manager, ML/AI
BetterUp
11-2018 - 10-2020
Chief Technology Officer
Nirveda Cognition, Inc.
3-2018 - 2019
Chief Technology Officer / Executive Vice President / Co-founder
Kadenze Inc.
In the press

Media appearances

BetterUp's AI-Powered Coach Is Helping Scale Workplace Learning. Featured in Business Insider
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Education
2009 - 2012
PhD
Victoria University of Wellington
2005 - 2009
BFA
California Institute of the Arts
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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