Jordan Natan Hochenbaum, PhD

Visionary
DISC Type : Ds

Vice President, AI at BetterUp

New York, New York, United States

Overview

Jordan is a strategic technology leader with over 15 years of experience in AI/ML and product development, currently serving as the VP of AI at BetterUp. He has a PhD from Victoria University of Wellington and is described as an insightful, creative, and efficient leader. He specializes in bridging engineering and product teams to translate complex technical initiatives into market-ready solutions.

Deeply rooted in the arts, Jordan holds a BFA from the California Institute of the Arts, where he also served as a professor. He is an artist and musician who co-founded art platforms like FlipMu and The Noise Index to explore interactive and generative audio/visual systems. He actively releases music under the moniker Natan H.

He has developed large-scale multitouch technology for Nokia Research Labs and co-founded an AI-driven education company that was later acquired.

Personality Overview

Big Vision Person

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in HR Tech
Leads AI at BetterUp, focusing on leveraging AI to accelerate HR strategy and create scalable coaching solutions, as seen in his recent company announcements.
Creative Technology
His career combines a BFA, professorship at CalArts, and co-founding art platforms to explore generative art, data sonification, and novel musical interfaces.
AI in Education
Co-founded Kadenze, an AI-driven online learning platform for arts and creative technology, and holds a patent for machine learning-based coursework evaluation.

Media Appearances

BetterUp's AI-Powered Coach Is Helping Scale Workplace Learning. Featured in Business Insider

See Now

Work History

1-2025
Vice President, AI at BetterUp
4-2023 - 2-2025
Director of Engineering at BetterUp
3-2021 - 4-2023
Engineering Manager, ML/AI at BetterUp
11-2018 - 10-2020
Chief Technology Officer at Nirveda Cognition, Inc.
3-2018 - 2019
Chief Technology Officer / Executive Vice President / Co-founder at Kadenze Inc.

Education

2009 - 2012
PhD from Victoria University of Wellington
2005 - 2009
BFA from California Institute of the Arts

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Senior Designation : Vice President, AI at BetterUp
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Insights For Selling To Jordan Natan

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordan Natan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jordan Natan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jordan Natan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jordan Natan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jordan Natan

Personality Compatibility


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